Did you know that the overwhelming majority (84 percent) of consumers between the ages of 18 and 34 search for insurance companies online rather than searching the Yellow Pages? When they are looking for products or services, their first stop is the Internet and one of the popular search engines that are available. Another recent survey has shown that about 50 percent of all consumers in the United States use online search engines rather than a phone directory to find local businesses for their needs. How can you compete and get noticed? Here are three ways you can increase your web presence and better your chances for generating leads and making sales.
Get Registered with Google Maps
Many of the people who look for local insurance agencies online also want to know where they are located so they can visit them. But in order for your local agency to get noticed, you should be registered with Google Map's local business center. This service enters your business's location into a database so potential customers can search for the local insurance agencies that are closest to their home or business. It also narrows down the search based on the searcher's criteria. If your insurance office is not registered with this popular Google service, you could be missing a large number of potential clients who are looking for a local insurance agent.
Create a Simple Domain Name
If you plan on having a website for your local insurance agency, make sure you create a simple domain name that potential clients can remember. The most important tip is to avoid using dashes and dots as much as possible as web addresses with these marks are often more difficult to remember. As a general rule, never use more than one dash or one dot in your domain name. If you have to do because the other names are already taken, think of a different name. Keep the name simple and clever so potential clients can easily remember your website when they want to search for an insurance product that you have to offer.
If you plan on having a website for your local insurance agency, make sure you create a simple domain name that potential clients can remember. The most important tip is to avoid using dashes and dots as much as possible as web addresses with these marks are often more difficult to remember. As a general rule, never use more than one dash or one dot in your domain name. If you have to do because the other names are already taken, think of a different name. Keep the name simple and clever so potential clients can easily remember your website when they want to search for an insurance product that you have to offer.
Maintain a Blog
A blog is one of the simplest yet most effective ways to increase your web presence and get your local insurance agency noticed. The major search engines are always looking for fresh and relevant content as well as links to your website from other sites, or backlinks. By creating a blog, you can accomplish both of these goals. You can blog daily about the news happening in the insurance industry or other topics relevant to your insurance business. You can also include a link to your actual website in each blog post. Since fresh content and backlinks are so crucial to generating traffic and increasing your rankings in the search engine, a blog is a priceless tool that you can use to generate more sales.
A blog is one of the simplest yet most effective ways to increase your web presence and get your local insurance agency noticed. The major search engines are always looking for fresh and relevant content as well as links to your website from other sites, or backlinks. By creating a blog, you can accomplish both of these goals. You can blog daily about the news happening in the insurance industry or other topics relevant to your insurance business. You can also include a link to your actual website in each blog post. Since fresh content and backlinks are so crucial to generating traffic and increasing your rankings in the search engine, a blog is a priceless tool that you can use to generate more sales.
These are just a few of the ways you can increase your insurance company's web presence and generate more leads and sales. Since your competition is definitely utilizing these methods, you should consider using them, too. You need every edge you can get in the competitive insurance sales industry and increasing your web presence is an effective way to do this in today's Internet-based world.
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